“A compelling and very readable polemic.”

– Financial Times

“French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, ‘storytelling’ is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form.”

– Guardian

“Fascinating … intellectually satisfying … Salmon’s insights are though-provoking and have ramifications beyond the world of advertising.”

– James P. Othmer, Washington Post

“Salmon draws together his arguments into a coherent and chilling whole.”

– Independent

“Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West.”

– Publishers Weekly

“This book, which is both concise and clearly written … guides us through these texts which are largely unknown and now very influential.”

– Le Monde

“There are certain books that make you feel less stupid after reading them than before … It is a fascinating and never jargon-heavy book.”

– Le Progrès